Top Tech & Unicorns

Moving from a service company into a product company or unicorn is mostly a proof problem, not a secret club. Reframe your impact, pick the right target tier, and use referrals so humans see the skills behind the employer brand.

Top tech companies and unicorns both get flooded with applications, and they shortlist very differently. Here's what recruiters quietly weigh before they reply — and the specific approach that actually works for each.